Corporate Communications

′A read that can add value to your messages′
-- D. Murali
This text is particularly useful for graduate students because it introduces alternative perspectives, broadening the students′ grasp of critical analysis. -- Dr Catherine Sweet * drupal *
A unique approach to the subject matter enabling students to more easily visualise key concepts. -- Mr Adrian Crookes * drupal *
If you are teaching or studying corporate communications, this is an important text to include in any reading list -- Mr Adrian Roxan * drupal *
The book has proved really valuable for the course and will be used going forward. -- Mr Christian Groenning * drupal *
This is a great text for the corporate aspect of marketing communications. It challenges the status quo, and looks at things from a new perspective. A good read, with some parts relevant for critiquing present day marketing practice. -- Mr David Cockayne * drupal *
Recommended as reading for marketing management executives and post graduate students studying Cororpate Reputation Management an realy useful addition to the Essentials set text. -- Mr Graham Webb * drupal *
I have found this particular text excellent for students studying, both undergraduate and post graduate marketing, where there is a requirement to focus on Corporate Reputation and its Management. I have also found that students engaged, enjoyed, and benefitted from reading this text, when studying for the CIM Chartered Post Graduate Diploma in Marketing - Managing Corporate Reputation module. -- Mr Graham Webb * drupal *
An excellent book which goes way beyond the conventional texts in this area, bringing in new thinking and theories on which to reflect. Particularly excited that it has brought the concept of ′storytelling′ into this area. -- Mr Paul Simpson * drupal *
The textbook provides an excellent introduction for intermediate to advanced BA students majoring in communications. It challenges conventional and functional perspectives on corporate comunications and provides alternative perspectives on Corporate Communications. The text provides stimulating discussions with integrated case studies and break-out boxes for digging deeper into theory. Highly recommended. -- Mr Swaran Sandhu * drupal *
A very actual edition on the substance of corporate communication, inviting for discussions on main issues in the discipline of corporate communication, such as multiplicity of corporate communications. -- Mrs Beata Kviatek - Simanska * drupal *