Principles and Practice of Marketing

′A very well structured and thought-provoking textbook which offers contemporary insights into different aspects of marketing and its implications for society.′ -- Dr Sotiris T. Lalaounis
′This book is excellent for those new to marketing as it is easy to read and crammed full of interesting, up-to-date and useful information, whether you are a student or marketing practitioner.′ -- Julie McKeown
This is a very detailed, up-to-date introductory marketing textbook. A lot of examples, cases and content. Altogether this textbooks offers a lot, but is probably more suitable for a PG introductory module or a a fairly substantial UG module, as a lot of ground is covered. -- Dr Antje Cockrill * drupal *
Fantastic book with updated marketing concepts inside. -- Dr Jessie Ren * drupal *
Great book which enables students to grasp the most salient principles which are clearly presented in Jim Blythe′s inimitable style. -- Dr Joseph Vella * drupal *
This is a well rounded book that can assist students in establishing the core basics related to marketing. useful at all levels I will suggest this as one of the recommended texts -- Dr Margaret Mangion * drupal *
I and my students like this book material. I recommended to buy e-book for my librerary -- Dr Rimante Hopeniene * drupal *
A good support resource to enhance students′ understanding of the application of marketing within an organisation -- Dr Stephen Castle * drupal *
A engaging textbook, I have set multiple readings from this book throughout the module, especially for the postgraduate students as there is a lovely depth of discussion for each topic. -- Miss Katie Louise Leggett * drupal *
From a tutors point of view the book is well structured and is easy to adapt for developing lecture materials. There are some very useful case studies to use. -- Mr Alan Shaw * drupal *
Another excellent text from Mr Blythe! Approachable and easy to address for students, with lots of "today in marketing" type examples. I have found this text ideal for delivering marketing to new recruits to the marketing function, and those studying marketing as a module in Business and Management degrees. I have also used it to deliver an Operational Marketing final undergraduate module for BA(Hon′s) Management and here students were very grateful for it being on the Essential Reading list. As a Principal Examiner and Moderator for the ISMM I have again used this text for the marketing units of sales, sales management and account management qualifications, with student′s finding this text supportive and essential reading for their studies. As Chief Examiner for the IDB and IADB Marketing and Behaviour modulesm I have also added this text to world-wide students reading lists. -- Mr Graham Webb * drupal *
A very enjoyable and thought-provoking book. Blythe covers all aspects of this ever-changing business discipline with clarity, relevance overlaid with plenty of case studies. -- Mr Matt Kirby * drupal *
A useful overview -- Mrs Jane Wood * drupal *
Good introduction to the fundamental principles. I especially liked the preview case studies to each chapter and the "thinking outside the box" sections" -- Mrs Jo Townend * drupal *
A great bible for my level 5 learners who are opting for marketing units. This book provides a wealth of relevant and valuable information to help provide an in depth knowledge to marketing principles and practices. -- Mrs Karen Gray * drupal *
veri interesting book with great case studies. Language was alittle basic for the learners but great to help with understanding of key themes -- Mrs Laura Castles * drupal *
An excellent book for my MA course in communication strategies. I have been looking for a thorough up-to-date reference book with case-studies and am v. happy to have found this book. Will definitely adopt. -- Mrs Line Thomsen * drupal *
A great complimentary academic text to ensure students have the opportunity to embed a wide range of theories. -- Mrs Lisa Rees * drupal *
A very useful comprehensive marketing text with some relevant modern case study examples. -- Mrs Sian Rees * drupal *
This book is recommend to level 1 and level 2 students. It has some excellent context and examples (thinking outside this box). It is also a fabulous resource for planning sessions -- Mrs Thaleia Ashley * drupal *
Unfortunately the related marketing project was postponed. -- Ms Alison Devine * drupal *
The book is easy to read. It provides a basic marketing concept for the students. It also provides a lot of useful cases for students′ discussion.

-- Ms Mimi Kwok * drupal *
I am currently not actively teaching marketing courses - mainly market research and innovation courses are within my domain. -- Professor Mette Knudsen * drupal *