Research Methods in Tourism, Hospitality and Events Management
Susan Horner author Paul Brunt author Natalie Semley author
Format:Paperback
Publisher:Sage Publications Ltd
Published:11th Oct '17
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£213.00(9781473919143)
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.
Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
Good book for hospitality and tourism research -- Dr JOHANUDIN LAHAP * drupal *
A very well-structured and organised textbook. It draws extensively on examples and case studies and systematically arranged and presented in a logical way. Very useful PowerPoint slides for lecturers are also available! -- Mr Nick Naumov * drupal *
Excellent research book that simplifies research methodology supporting student understanding of terminology, concepts and approaches that will help students prepare for and understand key approaches for research and dissertations. -- Ms Jennifer Caroline Kaye * drupal *
ISBN: 9781473919150
Dimensions: unknown
Weight: 700g
360 pages